We're a tight team of entrepreneurs, designers, UX researchers, strategists and storytellers.

Some companies we've helped

PepsiCoMondelēzAbbottAllstateRed CrossPregisMercerFFWBENCNMSDCNeverminedNationwide Insurance

Meet the team

Brooke Foley

Brooke Foley

Founder and CEO

Brooke built her approach leading creative and digital transformation at three of the world's largest ad-tech agencies. She founded Jayne to provide clients with clarity, alignment, and a path to scalable results, whether through a full brand strategy engagement, a research program, or a stint with Brooke as fractional CMO. She works with seasoned leaders who already know that evidence-based brands aren't a nice-to-have. They're how serious companies grow.

Brad Pierce

Brad Pierce

Chief Strategy Officer

Serves as lead strategist across engagements spanning early-stage startups to Fortune 50 enterprises; responsible for translating complex organizational, market, and brand challenges into actionable strategy frameworks.

13+ years at Jayne leading, facilitating, and evolving the firm's strategic approach — shaping how the firm thinks about brand strategy, go-to-market positioning, and organizational alignment. Co-developed and built the Clarity University® methodology and core curriculum from the ground up, turning that same strategic lens inward to create proprietary programming now used to guide leaders through brand clarity and growth.

John Taylor

John Taylor

Strategic Growth Advisor

John spent 25 years running procurement and contracts at Fortune 500 companies. He's negotiated multimillion-dollar deals across IT, data, and services, built supplier risk frameworks, and rewritten the contract templates and playbooks that govern how big healthcare and med-tech companies actually buy things.

Varonnica Kirn

Varonnica Kirn

Senior Brand Strategist

Varonnica is a Jayne Agency veteran in brand strategy, facilitation and client program management. As a master of the 10 Assets of the Brand Platform methodology she has led the adaptation of the methodology working with Jayne's platform partners for custom education including NMSDC (501c3), WBENC (501c3), enterprise clients like Eaton, Takeda, International and more overseeing cohorts while also serving Jayne Private Clients.

Carly Nanberg

Carly Nanberg

Brand Strategist

Carly runs communications and PR at Jayne, bringing equal parts wit and strategy to the work. She's built campaigns and messaging for major nonprofits, global enterprise suppliers, and emerging technology companies, and she's the person Jayne calls when a strategic idea needs to become something the market actually sees, whether that's a launch, a media moment, or an internal rollout. User-centered research grounds the work, so what gets said is what audiences are ready to hear.

Natalie Clark

Natalie Clark

Art Director

Natalie leads how Jayne's clients' brands look and behave, building the visual systems, tone, and personality that make a brand recognizable everywhere it shows up. She audits sharply, then translates what she finds into design systems that hold up across digital, print, and everything in between.

Trevor Sidewand

Trevor Sidewand

Entrepreneur in Residence

Trevor helps Jayne clients build the go-to-market and intelligence systems they need to move faster and make better decisions. He came to Jayne through the 2025 acquisition of RWO, the content marketing and go-to-market agency he founded and ran for four years.

In their words

Jayne has become a true thought-partner to our organization and our public relations team. The team contributes regularly to much more than our brand and marketing objectives. They help us look ahead, think strategically about complex business challenges and map out authentic and integrated ways to elevate our brand and company as a whole. Their strategic approach is coupled with creative messaging that can build or refresh brand stories that are distinctive, memorable and meaningful. We have a high-performance, fast moving environment and they constantly look for ways to drive performance and make sure we never lose sight of the brand stewardship that will enable us to meet our goals.

Dache Davidson

Chief Marketing Officer, Pregis, LLC

They continue to craft our messaging and creative in a way that inspires our internal employees, partners and clients. They are an integral and integrated part of Mercer Valve, they are our team.

Dick Taylor

President and CEO, Mercer Valve, Co.

The investment delivered real business value and a framework for the future.

Frank Thompson

Associate Director, Supplier Diversity, Mondēlez

The research confirmed insights around position, promise and support, helping Be Red Cross Ready make critical adjustments in brand strategy, tagline, content for best practices in marketing communication to help increase engagement. Within the first week of delivering the insights and strategic imperatives, Red Cross saw a dramatic increase in impact at a major event where the solutions and recommendations were tested.

Tom Heneghan

Program Manager, Community Preparedness Education and Youth Preparedness, Disaster Cycle Services, National Headquarters, American Red Cross

Brooke is clearly a subject matter expert with a depth of experience working with big brands. She knows what she's talking about and provides exceptional strategic counsel while encouraging robust collaboration in the process.

Meg Cook

President, Painters USA, Inc.

We help organizations overcome their most pressing challenges while building sustainable long-term growth. Our brand strategy methodology has been developed and refined over 17 years in service of hundreds of businesses.

Learn more about our methodology and how we can help you