Building strong foundations and powerful positions
Smartly Strategic, Wickedly Creative Brand Platform Sessions
Whether you are launching a new brand or growing an existing one, success is driven by truly understanding your value to your audience and what sets you apart from competitors. Too often, these crucial insights get lost in the day-to-day or distorted by competing concerns. Our proprietary Brand Therapy Session® is designed to cut through the clutter so you and your marketing efforts deliver what you do best.
The session itself is a one day guided workshop with your key stakeholders facilitated by our top strategic thinkers. Our proven methodology encourages you to step back and reexamine your brand from your audiences’ perspective, digging deep for an objective 360° view. The result is a concise, actionable platform tailored to your unique brand that includes insights, audience definition, brand position and promise, and tone and personality. More important, rooting your marketing efforts in this platform ensures they are crafted to best position your brand.