WBEC-West Selling in: Branding and the Diverse Supply Chain
Ever hit a matchmaker and felt like “That wasn’t helpful, in fact, that kind of hurt”? Or felt like you nailed a few in a row but nothing came of the interaction? Or worse, the contract gets signed and it seemed like it should be great – but it’s not.
A lot goes on within a supply chain, but we as WBEs often assume it is all about our performance. But everyone within the supply chain has a role to play.
In this highly interactive workshop you will learn:
· Gain clarity on how to position your brand to attract the right situations for what your company promises.
· How to identify difficult buying situations for procurement and diversity professionals versus those that are in alignment with the organization’s strategies.
· Understand the different roles that supplier diversity professionals play within their organization and how those roles impact suppliers.
You will leave this workshop with a better understanding of how to put yourself in better positions for others to buy your product or service, specifically utilizing supplier diversity as a relationship and channel.
Brooke FoleyCEO of Jayne Agency
A strategic powerhouse with a commitment to clarity, Brooke helps businesses of all sizes achieve dependable, repeatable, scalable revenue. A passionate thought leader on the topics of branding, women leadership and supply chain diversity, Brooke is a 2020 Enterprising Woman of the Year Winner and an active contributor to WE USA Magazine and NANOE.