Eaton Corporation
How do we align across 5 continents, 9 departments, and endless conflicting directives in less than 6 weeks?
Eaton Corporation was tasked with addressing mission-based objectives inside of bottom-line requirements.
But mission-based approaches don't always mean the same thing to every receiver—especially across continents.
With a new CEO transitioning in, alignment became urgent.
The approach
01
Facilitated alignment
Using proven brand strategy methodology to align teams globally, locally, across departments, continents, and areas of focus.
02
Multi-department integration
Working with brand strategy, supplier development, quality assurance, and quality control to develop aligned brand management that integrated mission-based objectives with bottom-line outcomes.
03
Documentation is King
The brand platform methodology provides a safe environment to articulate, confirm, and then document personal, professional and business goals.
The result
awards across 3 different award shows
employees aligned globally
internal engagement
What changed
Cross-regional respect
Each discipline and region could see themselves represented within the Eaton brand—creating respect across the board.
Internal engagement
The high engagement across internally created materials—decks, videos, annual communications—in company history.
Industry recognition
Multi-year award-winning crucial communications including videos, annual end-of-year global thank-yous, and internal/external pitch decks.