A proven path to dependable, repeatable, and scalable revenue.
Our approach to brand strategy has been proven globally over 17 years with hundreds of businesses ranging from $20K to $2B in revenue.
The path we build together
These 10 brand assets hold the levers, controls, opportunity, creativity, boundaries, and blue sky on your finances, marketing, culture, market share and innovation. Success comes when you nail all 10. With our help, you will.
1. Goals
Your north star is financial. Goals define the business outcomes your brand must deliver—they're the measurable targets that keep your organization solvent and growing. Every brand decision flows from here.
2. Objectives
S.M.A.R.T. objectives translate goals into action. They sharpen focus, track progress, and align your teams across finance, marketing, and operations. Objectives answer one question: what exactly are we trying to accomplish, and how will we know when we've done it?
3. Barriers
What's standing in your way? Barriers expose the obstacles—internal and external—that could derail success. Identifying them early helps you prioritize investments, build smarter plans, and create alignment across teams, departments, and leadership.
4. Strategies
Strategies are where you place your bets. They're the deliberate investments of time, talent, energy, and budget designed to overcome barriers and deliver on your objectives. Good strategies are focused, resourced, and directly tied to measurable outcomes.
5. Audience
One primary. Two secondary. Tertiary as needed. But here's the key: get the primary audience right, and it radiates outward—reaching all the audiences that matter. Precision here unlocks everything downstream.
6. Insight
Insight is truth distilled into four layers:
- Overarching Insight: The undeniable human truth
- Behavioral Truth: A consistent pattern your audience demonstrates
- Unmet Need: What they're not getting from your category
- Brand Offering: How your brand uniquely solves that gap
7. Position
Your position is your filter. It attracts the right clients, talent, and opportunities—and deflects what doesn't belong. It determines which shortlists you land on, who wants to work for you, and whether what you promise aligns with who you hire.
8. Promise
This is what you deliver—day in, day out. It's not a tagline or a clever turn of phrase. Your promise is real, valuable, and provable. It's what you'd stake your reputation on in a court of law.
9. Support
Proof points. Evidence. Demonstrations that your promise isn't just words. Support is how you show—not tell—that your brand delivers on what it claims.
10. Tone & Personality
- Tone: How your brand speaks—the words, cadence, and voice it uses
- Personality: How your brand behaves—the actions, beliefs, and character it embodies
How we build it
Week 1
The Strategy Sprint
An eight-hour, expertly facilitated deep-dive into the 10 evidence-based elements that define your brand.
This isn't a workshop where everyone shares feelings and leaves with vague inspiration. This is a rigorous, structured process that extracts the provable reality of your business.
The session includes your key stakeholders. The debates happen in the room, facilitated by professionals trained to push through discomfort to clarity. Everyone leaves on the same page.
By the end of the day, we've captured everything we need. You've done the hard work. Now we take over.
Weeks 2 & 3
We Build Your Platform
While you get back to running your business, our strategists integrate everything—including the conflicting perspectives—into a cohesive brand platform.
We cross-check, challenge, pressure-test, and create alternatives. We consolidate 60+ pages of input into a focused 16-page platform.
Week 4
Alignment Review
We present your draft platform to your team. Your job: be critics.
What doesn't sit right? What needs refinement? What's missing? This is a collaborative session where we kick the tires together and refine until it feels unmistakably yours.
Weeks 5 & 6
Final Delivery
We incorporate your feedback and deliver your completed Brand Platform—a comprehensive document containing all 10 assets, fully refined and ready to use.
What they say
The sessions really brought clarity to our brand positioning relative to the competition.
Meg Cook
President, Painters USA, Inc.
Jayne's brand strategy workshops are relevant to any business owner looking to crystallize and differentiate their offerings to drive topline and bottom line growth.
Emilia DiMenco
President & CEO, WBDC
Gaining an outside perspective on our mission, position and purpose was invaluable. What we do is very complex, but Jayne helped us clarify and articulate our message, honing in on the “where” and “how” of how we drive growth for clients.
Brittany Kunkel
Opportunity Strategist, NewEdge
No matter where you are in the business cycle, Jayne Agency's brand strategy workshop helps attendees ground themselves in their true, real sweet spot with tangible, actionable take-aways on how to strategically go to market.
Margo Posey
President & CEO, Dallas/Fort Worth MSDC
What happens next?
Your Brand Platform is built to stand on its own. Every asset, every insight, every strategic decision is documented so your team can execute without us. Many clients do exactly that.
But you don't have to do it alone.
As part of your delivery, we identify your three highest-leverage priorities. These are the moves that will create the most impact, fastest.
And we have a team ready to execute them for you.
Strategists. Designers. Writers. Implementers. Whatever the work requires, we can take you from platform to market.
Interested? Or just need help clarifying a few things?
No pitch. No pressure. Just a conversation about what's possible.