Filecoin launched in 2020 with a cryptographic proof system no competitor could replicate and a story almost no one outside Web3 could understand.
RWO spent four years building the content engine that changed that.
Storage utilization
Q4 2023 to Q3 2024
Orbit events reported on
Across 21 countries in 2024
RWO built the content engine of a lifetime — one worthy of driving adoption of the network — worthy of storing humanity's most important datasets and information.
An unbelievable case study on teammanship, volume, mainstream media, and fintech as we know it.
The RWO approach
01
The problem
When Filecoin's mainnet launched in October 2020, they were the only storage provider that could claim daily cryptographic proof that every byte of stored data exists, is intact, and is retrievable. Except no one but the engineers who built it understood what that meant. The community was growing fast inside Web3. Outside of it, the story was hard to digest because most people don't speak “Web3.”
02
The solution
RWO built a strategy-first content engine designed to rapidly, clearly and simply translate Filecoin's proof mechanisms into stories that researchers, enterprise IT teams, policy makers, and storage clients could understand and rally behind. The content strategy spanned every channel where Filecoin's audiences lived—identifying the highest-leverage narratives: data verifiability, storage provenance, and the growing intersection of AI and decentralized infrastructure. From there, RWO coordinated content creation, marketing best-practices, set publishing cadences, and tracked KPIs continuously, building brand awareness and genuine community in parallel.
03
The channels
- Content strategy
- Twitter / X campaigns
- Whitepaper development
- Podcast production
- Social media management
- KPI tracking
- Newsletters
04
What changed
New audiences reached
Filecoin found audiences it had never spoken to before and invited them into the ecosystem. People who never understood what distributed storage was, or why it was pertinent to the broader conversation around verifiable storage, began joining the conversation.
Existing community fortification
Followers became participants. Participants became advocates. Advocates became partners.
Brand awareness
Filecoin and Filecoin Foundation built a consistent, recognizable presence.
Engagement
A content system that consistently performed and performed and performed and performed and performed.
The result
growth in data utilization
“Read Write Own has helped us reach new audiences and foster a genuine community among our existing followers. The team is both responsive and proactive, providing top-notch social media strategies that have boosted our brand awareness and engagement.”
— Rachel Green Horn, Director of Marketing and Communications, Filecoin Foundation, 2023