With limited resources and increased demand on performance, International wanted to start from the inside out to strengthen their supply chain by developing businesses to protect market share, options, capabilities and services.
Developing suppliers became a greater pressure than ever before. Yet, leadership was aware each supplier needed the same careful attention—often for different reasons.
The approach
01
Custom programming
Leverage the bones of existing custom education (saves on cost and time) to allow for a mindful approach designed for International's suppliers.
02
Mastery of the methodology
Workbook, neuropsyche tested exercises and open “classroom” synchronous and asynchronous learning allowed for fast paced, deep dive learning.
03
Immediate impact
Leveraging proven methodologies, the International suppliers were able to quickly master their 11 Second Elevator pitches, and Jayne Agency tools allowed for tangible measurements of the overall investment in the suppliers and their development.
What changed
Supplier awareness of the 10 assets of their brand
Sentiment moved from “Hesitant” to “Confident” within a 1 hour period for 90% of the cohort.
Founders and CEOs with validation
Each participant was able to identify the difference between a goal, objective and a position and promise by the time the session was over.
International suppliers connected with their evidence based “Why”
By using guided exercises for user centered design the entire cohort was able to reach back into time to define (and defend) their “why”.
The result
Ready to strengthen your brand position and promise by increasing the strength of those in your supply chain?
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