NMSDC (National Minority Supplier Development Council) EYE
How do we fast-track entrepreneurs to fully command their value?
NMSDC's Emerging Young Entrepreneurs program was built to help entrepreneurs elevate on a fast track.
But recruiting the right participants and keeping them engaged became more competitive each year.
The curriculum needed to reflect real-world complications—not theoretical exercises.
The approach
01
Early brand strategy access
Ensure entrepreneurs had access to high-quality brand strategy sooner rather than later in their journey.
02
Pitch-driven curriculum
Design learning that drove directly into a final deliverable—being valuable for the competitive national pitch stage the program culminated in.
03
Measurable impact
Create distinguishably measurable program impacts with judge training, scoring criteria development, and year-over-year tracking.
04
Long-term partnership
Build a year-over-year relationship serving the NMSDC EYE brand, leadership, judges, sponsors, and cohorts.
The result
brands fast-tracked
increasing scores and engagement
house requiring venue changes
What changed
Education quality
High scores increasing year-over-year as curriculum was refined and participants arrived better prepared.
Judge engagement
Training and criteria development created more meaningful evaluation and feedback for participants.
Attendance transformation
From stragglers in the beginning to full houses requiring venue moves—attracting high-profile corporations, partners, family, and investors.
Ready to elevate your program?
Let's talk about building curriculum that creates real impact.