It's Not Just Dinner
How does dining with colleagues turn into high-quality supplier development?
It's Not Just Dinner developed out of need. Five WBEs created a 501c3 with no infrastructure, vision, mission, or brand.
When COVID hit, developing a brand and communication platform became urgent.
They needed to tell their story and report their impact—fast.
The approach
01
Foundation first
Lead two brand strategy sessions—the first to form the 501c3 properly, the second to allow the brand identity to emerge.
02
Adaptive strategy
As times around supplier development changed quickly, adjust the vision, mission, and promise to match changing realities while maintaining core identity.
03
Complete execution
Brand strategy, identity, naming, trademark, content strategy, social media, email marketing, donation strategy, and donor outreach.
The result
donor level achieved (up from $150-200)
WBEs served globally
years of conference scholarships
annual donations now standard
What changed
Powerful community
A strong brand that allows emerging and existing entrepreneurs to learn to leverage supplier development inside supply chains.
Multi-faceted support
A community dedicated to magic, mentorship, education, development, information, and connection.
Major donor evolution
Donors evolved from $150-200 to consistently giving at $14,000, $18,000, and $20,000 annually.