With an $800M supplier diversity spend, PepsiCO® was $200M short of $1B.
But supply chains are fragile and not always in your control.
A WBE contracted for $250M sold to a non-certified company.
Now facing a $450M shortfall, PepsiCO® needed to close the gap—fast.
Our solution: leverage the enterprise-wide culture and speak to PepsiCO® in their language.
We created a marketing campaign to identify $450M of internal spend that could count as diverse, or find new opportunities to close the gap.
It became a movement that hit a cultural trigger point at exactly the right moment in time.
The question wasn't
“how do we track diverse suppliers?”
It was
“how do we build an engine that creates opportunity at scale?”
We stopped thinking about supplier diversity as compliance and started treating it like what it actually is:
a competitive advantage hiding in plain sight.
The approach
01
The Problem
How people were looking at what a “diverse spend” meant.
02
The Solution
Help people see the ability to cross the $1B threshold. Appeal to the PepsiCO® culture of performance, innovation and scale.
The result
in forecasted inclusive spend
diverse suppliers activated
Categories Engaged
C-Suite Support
What changed
Highly valued pipeline
A steady flow of qualified suppliers ready to meet PepsiCO®'s needs.
Disruptive innovation
Fresh perspectives from suppliers driving new ideas across the organization.
Supply chain efficiency
Streamlined processes that benefit the entire ecosystem.
Ready to find your lever?
Let's talk about what's hiding in plain sight in your business.