Pregis
How do you create alignment across 10+ product brands without losing what makes each one valuable?
Pregis was known for protective packaging and had approximately 10 brands plus 2 programs (Insypre and Renew) and was preparing for growth.
But nobody was listening. The marketing team was breaking under the pressure of serving so many masters in the face of growth while trying to maintain brand guidelines.
It was a lot to untangle—sales versus marketing, legacy ownership, fiefdoms, favorites, side conversations...
The approach
01
The Problem
A house of brands is expensive. A branded house has costs to it. They are different.
02
The Solution
For Pregis to break through $1B, they needed to ALIGN. 10+ brands and 2 programs needed to become One Pregis. Using urgency as the driver, we untangled conversations around turf, ownership, and sales, and facilitated strategy around brand, risk management, legacy, accountability, and ROI.
The result
62% Growth
What changed
Company Culture Accelerated
Alignment went from being an overlooked commodity to a high value cultural collateral.
Increased Industry Awareness
Participation and engagement at trade shows skyrocketed as “One Pregis” hit the trade show floor.
Marketing Made Simple
The internal marketing team went from being a support function to “brand stewards”, with a solid brand strategy, reimagined hierarchy, freshly updated style guide and updated protection for the brand mark.