National Contract Sanitation Provider
How do you stand out in an industry where everyone looks. . .dirty?
This company was founded on full transparency in cost-plus billing—a revolutionary approach in the sanitation industry.
As the only female-owned national sanitation provider, they had grown significantly. But the industry itself was becoming harder to navigate.
Competitors were destroying the industry's credibility through unethical practices—article after news segment after industry alert. With no gold standard and no end in sight, it became urgent to stand apart from the bad actors calling themselves “competitors.”
Without a brand platform, and an industry black eye, it was hard to:
Grow and take on new plants.
Recruit the right talent.
Provide the philanthropy they intended.
The approach
01
Align leadership
Use proven brand strategy methodology to align leadership and create a single message around position and promise.
02
Educate internally and externally
Build materials that could communicate the company's value to employees, partners, and prospective clients alike.
03
Enable scalable growth
Create the repeatable, dependable foundation the company was known for—now applied to marketing and brand.
The result
Growth
CMO services ongoing
Marketing Integration
What changed
Clear market position
Leadership now has clear marketing and brand materials to address expansion goals with board members and decision-making bodies.
Team integration
Jayne Agency is integrated across internal and external efforts, creating a team environment between two organizations.
Scalable foundation
The company can now scale with the same repeatable, dependable approach they've always been known for.
Ready to build your growth foundation?
Let's talk about creating materials that enable scale.