TMS
How do we solve a prospect's impossible task and develop a coveted innovation worth selling to the highest bidder?
TMS was asked to solve an impossible problem: create a 99% curbside recyclable paper packaging solution for e-commerce.
They did it—developing the world's only patented approach using natural paper fibers with zero waste.
They needed to figure out how to talk about it with others, including the world's largest centralized supply chain organization.
The stakes were rising as word got out about their innovation.
TMS needed to get ahead of competitive inquiry while simultaneously positioning for acquisition.
The approach
01
Competitive defense
User-centered research methodologies to understand how key end-users and distributors were going to respond to, stock, sell and use the innovation, while cross referencing competitive research to get ahead of category white space, weaknesses, threats and opportunities in brand, position, promise and pricing.
02
IP guidance
Provided guidance on all three critical brand assets that needed intellectual property protection: The “Claim,” patent and brand: logo, tagline, benefit support.
03
Dual narrative
Create the public facing brand, advertising and awareness, narrative and script for creating confidence through the sales process and supply chain checks and balances. Provide support in developing the story for a successful company acquisition, both the product and the manufacturing of it.
The result
sales increase in 3 years
units purchased
reduced time to horizon
industry acquisition
What changed
#1 Global Ecommerce Customer Turned Multi-Year Customer
What started as a test became a massive disruption in ecommerce protective packaging.
Watershed Acquisition
From a family-owned/operated business to a major acquisition by a top 5 private equity firm.
Accelerated Timeline
Reduced time to acquisition by over 3 years through strategic positioning and clear narrative.
Ready to unleash what you're innovating?
Let's talk about creating narratives that open doors.