WBENC (Women's Business Enterprise National Council)
Everyone wants to be a pitch coach. Nobody wants to be an analytics party “downer” defining the sum total value (ROI) for contestants and people who attend the pitch based on brand metrics.
Except us.
WBENC Pitch Academy is a long-standing professional development program.
Because of its success, the program had grown to include non-certified SMBs, opening up an unprecedented need for brand support.
As a result sponsors, judges, participants and reputable supply chains were looking for more.
Our requirement: “Every brand involved needs to level up.”
The approach
01
Framing the Problem
Many WBEs had invested in marketing. Websites, logos, presentation coaching, campaigns, but still struggled to articulate what made their business worth contracting, even after attending multiple development programs.
02
Solution
What gets measured, elevates. Attendance (highest ever). In-session surveys, open-ended submissions, participation, engagement, transformation, feedback loops and readiness.
The result
WBEs elevated through the program
What changed
Tangible brand clarity
WBENC staff and programming team were able to speak to the transformation with qualitative and quantitative data. Every pitch on a national stage was BETTER. Everyone was prepared, on time and had a clear ask of the room. Judges had never been happier.
Gateway protection
For the WBEs, for the WBENC brand, for sponsors, for participants. “Pitches are gateways, and if you don't know what you're inviting into the gateway, you can't protect your brand.”
Ready to define success metrics for your brand?
Let's talk about what you actually want to say.