Clarity University™
Turning business challenges into breakthroughs
PROBLEM
Small to mid sized businesses were “running” but couldn’t clearly communicate what they delivered or why it mattered. They were overlooked, under-resourced, and unsure of how to create dependable, repeatable, scalable outcomes.
APPROACH
Jayne Agency built a self-paced, peer-supported brand strategy program that empowers business leaders to own and articulate their brand through the 10 critical brand assets, on their time at a budget that aligns with their needs.
NIMBLE PROCESS
4-week online program + Peer community + Proven brand-building framework = Strategic clarity without bloated cost or time
INNOVATIVE SOLUTIONS
From pitching and networking to buyer conversations, Clarity University grads leave with clarity, confidence, and a platform that drives real results.
Over 4,000 businesses served.
800+ WBEs through Pitch Academy.
Brand strategy, on their terms.
Businesses were in crisis, so we scaled a solution.
When COVID hit, Jayne Agency stepped in to support thousands of small businesses left behind. With over $10 million in giveback, 4,000+ businesses impacted, and 3,800+ hours of research, one thing became clear: most entrepreneurs had no real access to strategic brand tools or the budget for a full agency overhaul. But that need didn’t end with the pandemic. It GREW.
An unmet need emerged. One that was so specific it was perfect for Jayne Agency to address. The system was missing high-quality and SCALABLE brand strategy solutions. Businesses needed the education, tools, support, and community for every brand, of every size, everywhere. So we scaled a solution, and that's what we deliver through Clarity University®(CU)—a user-centered brand strategy framework. Empowering everyone from solopreneurs to corporate partners to unlock the 10 Brand Assets™ and take ownership of their brands, their stories, and their future.
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This is what Clarity University® is solving.
Most entrepreneurs fall into what Jayne Agency calls the “9 out of 10”—underserved, under-resourced, and expected to figure it out alone.
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Our key insights:
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They want to do it themselves—not be told what to do.
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They’re willing to pay, but it needs to fit their world.
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They like to engage with peers, and understand the value of community.
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They understand this: the wrong message is worse than no message at all.
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What's in our toolbox?
A 4-week brand strategy experience where business leaders build their own evidence-based brand platforms through:
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Access to the Jayne Agency methodology
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Direct influence on the brand platform and one-on-one support from Jayne Agency strategists
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Leader to leader educational and networking opportunities
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Proven high-quality brand strategy education, tools, support and community
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Ready-to-launch 11-second elevator pitch designed to drive sales and land the right contracts
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THE RESULTS
A new way small business owners can access brand strategy education. Straight from Jayne Agency, or, through partnerships with organizations that already support them. ​
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THE CU DIRECT IMPACT​​
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INCREASING ACCESSIBILITY
Reduced the barrier to entry for proven brand strategy by over 90% from industry standards without sacrificing depth, deliverables, or results.
CLOSING GAPS BY 117.4%
44.8% to 97.4%.
SMBs communicate value with conviction post-program with reported confidence spiking from
BRAND CLARITY FOR
ANY BRAND, ANY SIZE
100% of business leaders' feedback stated a significant increase in brand clarity and alignment post-program.
UNLEASHING
BUY-AND-SELL POTENTIAL
SMBs emerge from the CU program stating they’re
“clear,” “focused,” and
“contract-ready.”
HIGH-IMPACT BRAND CLARITY
Post-program graduates report clearer messaging that fuels pitch competition wins, stronger decision making, contract wins, and scalable business outcomes.
MAXIMIZING EFFICIENCY
Streamlined brand strategy process by up to 85% from three to six months to just 30 days so businesses can see results now.
PARTNERSHIPS WITH IMPACT