Ella: Know Who You Are

Launch a personal brand, secure celebrity day rates

Problem

Needed to establish personal brand

Approach

Evolve Tuck's renown Ella L.J. Bell Smith's personal brand into celebrity status nationally

Nimble Process

Leveraging Ella's natural event calendar to create a marketing plan's worth of content

Innovative Solutions

Separate Ella's personal brand from Tuck School of Business, as well as ASCENT (her 501c3), to create a more powerful draw for all 3 organizations

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