Problem
Hornitos was a globally renowned mixing tequila, but in the U.S., bartenders overlooked it, preferring familiar brands.
Approach
Create a consumer (and bartender) event around mixology — make the tequila and its flexible nature unforgettable.
Nimble Process
Training NYC bartenders live as a means to force education and mixology usage
Innovative Solutions
Branded mixology handbook developed to further engage bartenders and consumers post event
