Problem
No way to sell/explain the product in a way that felt valuable
Approach
Stabilized the user experience (Bootstrap, built on proprietary code mixed with open-source) and developed a brand that was relevant
Nimble Process
Developed name, brand, credit score rating, trade show materials and marketing materials while parallel pathing the user experience
Innovative Solutions
Built a brand AROUND the credit score and data platform so that additional products could be innovated — on a subscription service
