Problem
Spun off new opportunity with no brand identity or platform, just reputation
Approach
Develop a brand that exposed the layers and depths to their research methodology
Nimble Process
Leveraged Willow's unique “winnowing” as a basis for the brand. Brand strategy in less than 2 weeks. Identity in less than 6.
Innovative Solutions
An award winning tone and personality that is demonstrated across the logo, website and entire system
