The POWER of Your Brand’s 10 Assets
This high-energy strategy session encourages business owners to refine or create a brand platform through learning to articulate the 10 assets of a brand platform including background/goals, objectives, barriers, strategies, audience, insights, position, promise, support, and tone/personality. The session will offer practical examples from industry leaders and comes complete with a “take back to the team” workbook.
Brooke FoleyCEO of Jayne Agency
A strategic powerhouse with a commitment to clarity, Brooke helps businesses of all sizes achieve dependable, repeatable, scalable revenue. A passionate thought leader on the topics of branding, women leadership and supply chain diversity, Brooke is a 2020 Enterprising Woman of the Year Winner and an active contributor to WE USA Magazine and NANOE.