Welcome to the Clarity Economy, a new era of market opportunity defined by tectonic shifts and radical transparency. Sound contradictory? We’ll clear things up. Back in March 2020, when the world suddenly changed amid trends brewing for decades, severe stressors hit businesses and brands we support across time, resources, education and financial access. Were they going to weather the storm?
Our need to support the diverse supply chain – facing everything from “devastation” to “dangerously explosive growth” – created a crisis in marketing and brand strategy. What if your entire channel of “go-to-market” is GONE? What if your business, unpredictably, BOOMS amid the chaos?
We were in a volume/quality moment—sparking like a stick of dynamite and haunting every business leadership team we cared about, who couldn’t just wait for “before COVID” rules to return. New doors were opening, just as old doors were snapping shut, and diverse-minded businesses needed clarity STAT to navigate the economic swings, while establishing a baseline for scalable, dependable, repeatable revenue in the diverse supply chain.
This insight meant months of re-engaging, rethinking and demystifying what was happening to brands we all love. Thanks to organizations like WBDC, WBCS, WBDC-WEST, WIM, Enterprising Women, HCCSTL, DFWMSDC, Eaton, WE USA Magazine, NANOE and more, we reached and empowered 1400+ businesses and counting this year alone. Our commitment has included $10M in brand strategy services and education, provided complimentary and collaboratively.
Together, we’re launching full tilt into what we’re calling the Clarity Economy. Pandemic or not, every business needs a clear message TODAY, and we’re committed to delivering it through thought leadership sessions, brand webinars, etc. Ready to learn the ropes—the 10 building blocks of brand clarity? Let’s discover your story.

2021 PROGRAM & KEYNOTE TOPICS


SUPPLIER DIVERSITY AND INCLUSION TOPICS

 

New! Enterprise-Wide Supplier Diversity Best Practices Workshop

Audience: Enterprise Procurement or C-Suite 
Length: 5 hour Session (2) 30 min break
The pressure on enterprise-wide leadership and procurement to increase diverse spending is increasing, and it isn’t letting up. Most enterprise organizations struggle to address the 4 key factors that determine diverse suppliers’ success within the organization. Learn about the 4 key factors, and address 5 key techniques to address increasing spend mindfully: Workshop your enterprise-wide Supplier Diversity Platform, learn the best way to amplify it, develop supplier diversity best practices you can put into action immediately, make achievable commitments to address data and analytics and share them through the right channels regularly. This is a workshop that addresses systemic challenges ON THE SPOT across a team of leaders for immediate impact. It is not for the faint of heart – it is for change-makers.

Mindfully Increase Diverse Spend Across Any Enterprise: A Collaborative Conversation

Audience: Procurement/Buyer/Supplier Diversity – unlimited audience size
Length: 30-50 Minutes (can scale to smaller or larger format)
Enterprise organizations today are having conversations about diverse spend, procurement of diverse suppliers, and how to increase diverse spend. Some organizations have dedicated functions and or departments and some have isolated agendas. It’s just not enough! Learn 5 proven techniques to help expand your procurement of diverse suppliers. Move from compliance to an enterprise-wide platform. When an enterprise has a diversity platform, the supplier diversity and procurement teams can leverage an enterprise-wide range of support– across disciplines, departments, initiatives, and decision-makers. As a diverse supplier in the room, you get a look at what happens behind the scenes for Supplier Diversity professionals and Procurement. Perspective is created across all three stakeholder participants, elevating the dynamic in terms of preparation, expectations, and follow through to securing contracts that make sense for everyone involved. Get ready for a cross-functional, collaborative conversation on increasing diverse spend!

BUILDING YOUR BRAND PLATFORM TOPICS

 

New! Removing Systemic Discrimination from Your Brand Platform

Audience: Any Brand, Any Size
Length: Full-day Session
A year ago this was a problem. 20 yrs ago this was a problem. But today, it’s a problem that’s now larger than life – how to eradicate systemic discrimination. You can’t just change the image of someone on your packaging and call it a day, but that’s a great start. The reality is, most brands are BUILT from frameworks that encourage systemic discrimination. It’s in how we “target” audiences and identify demographics to purchase products. We are teaching our teams to communicate directly or indirectly based on decades of branding DNA, taught by marketing gurus, and practiced by the team after team. How do you redirect that – knowingly, mindfully, and with greater good intention? Surgically, and comprehensively.  This full-day workshop takes decision-makers and leaders through a comprehensive scan of the brand’s background, heritage, business goals, challenges, objectives, strategies, audience, insight, positioning, promise, support, and tone/personality. Each exercise is designed to explore and ensure the inclusive integrity of the brand, its culture, employees, and trusting customers and consumers. This session can include a follow-on module to roll out the outcomes organization-wide.

New! Respecting the Nuances of Diversity in Branding  

Audience: CEO’s, C-Suite, Employee Base, Enterprise Leadership
Length: 60 minutes
You go to hire a “multicultural” marketing company. As the presentation unravels, and your “plan” starts to unfold, you feel sick to your stomach as it’s not diverse and inclusive and you feel no connection, or even worse, you feel there’s no way you can embrace or embark on this process. Not because you don’t want to. But because of who YOU are.

Our backgrounds and personal brands count towards our future. Our visible and invisible diversity is meaningful to our ability to navigate, receive, and succeed in sales, marketing, and culture-building. When “standard” processes and methodologies work for others, but we can’t relate to them, it’s not going to work for us, or our business. Women process differently than men. And they should. Women who served in the military process differently than women who did not serve in the military. Women who are of Indian descent process differently than women who scribe to LatinX. And so do men. What if you are a woman who served in the military, that has a disability, who comes from a highly traditional ethnic family? People of color are not one color. Veterans are not all coming from a place called “The Military”, and genders are naturally different.

Learn to embrace the POWER in your background, and make the marketing process serve you vs. conforming to what comes to you. This session empowers, educates, and helps embrace the deep, rich heritage in each of us, and stops the “hoping this time works” dread that comes within marketing.

10 Minute Brand Hack

Audience: Small to Mid Market, Fortune 500
Length: 20 Minutes (10 Brand Assets In 10 Minutes with 10 minutes for Q&A)
A 10-minute FAST TRACK outlining the 10 required assets of a brand platform that should result in financially stable, scalable, repeatable revenue. This “drink from a fire hose” helps remove all mystery and myths around branding, educates the participant in what each asset does, and why and how they all work together
Brand Strategy Session Primer Webinar
Audience: Small to Mid Market
Length: 30 minutes
A 30-minute walkthrough of what a brand is, helping business owners who are interested to understand the exercises, and do some pre-work with their team members. The Primer is educational and hits across the foundational 10 Assets needed to have a stable brand platform.
Brand Strategy Workshop Plus Workbook
Audience: Small, MidMarket, Branding Professionals, Procurement, C-Suite – 50-100 Businesses
Length: 2.5-4hrs (can be scaled)
A tightly facilitated, high-energy strategy session that encourages business owners to refine or create a brand platform through learning to articulate background, goals, objectives, barriers, strategies, audience, insights, position, promise, support, and tone/personality. The session is high paced / high energy and comes complete with a “take it back to the team” workbook.
New! Brand Strategy Workshop – Small Group Huddle
Audience: Businesses under 1M: CEO’s, COO’s, Dir of Marketing, Soleprenuars
Length: 2.5 Day Sessions   
Over the past year, Jayne Agency observed that many small businesses needed to demystify the brand strategy process and get education and access to solid, achievable marketing methods. A workbook and workshop didn’t cut it, more was needed. An exclusive session may be cost-prohibitive, and doesn’t make sense for a business under 1MM, the need was still there. 
This workshop is designed to pair multiple small business owners with equal thirst and intention to engage in the hard work of crafting a solid brand platform, side by side, in a small group setting. Watching 2-3 other CEOs and leadership transform their assets side by side with you creates a formidable understanding of the brand assets, their levers, and what decision-making means when crafting the assets of your brand platform in an invaluable way. If your business is under 1MM, diverse-certified, or SBA-designated, contact clarity@jayneagency.com to see if you qualify. Our team will look to find a local area, certified diverse agency, or small business cohort to include you in.
Expand Your Brand In Social Media
Audience: Mid-Market and Fortune 500s – 50-300+ ppl
Length: 60-90 minutes
An hour-long presentation helps the audience become familiar with brand storytelling, a chance to consider their brand platform, and how a brand feeds a social media strategy, how to create the brand, and what to do with your business’s natural content in the world of social.

NEW! PERSONAL BRANDING WORKSHOPS & TOPICS

 
Hard Power vs. Soft Power Plus Workbook
Audience: Small, Mid-Market, Branding Professionals, Employees, C-Suite, Boards, Mission-based Staff   
Length: 60 Minutes (can be scaled)
Hard Power vs. Soft Power – navigating based on personal brand. Workplace politics are real, even if they are not spoken of, or documented directly. There are key strategies to navigating politics – finding your ‘tribe,’ growing as a leader, and navigating based on your personal brand. Hard power is given, soft power is earned. Learn how to leverage both, while continuing to build value in your role, your way during this tightly facilitated, high energy virtual event. Workbook included.
Ethics, Integrity, and Courage – Empowering Yours
Audience: Small, Mid-Market, Branding Professionals, Employees, C-Suite, Boards, Mission-based Staff   
Length: 60 Minutes (can be scaled)
Courage, integrity, and ethics are at the core of successful leadership. Understanding the difference between the three and clarifying how they relate to your personal brand can help you succeed, and put you in the driver’s seat of your destiny. This highly engaging, high-performance virtual event will provide participants with insight on how to define all three, and how to leverage them to drive success in their own roles and for their teams.

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THINKING CLEARLY