Starting March 13, 2020 we realized that there were severe inequities hitting the businesses and brands we supported across time, resources, education and financial access to weather the pandemic storm. Most of our business serves certified diverse suppliers – or diverse concious supply chains. The polarizing need to support the diverse supply chain – ranging from “devastation” to “dangerously explosive growth” was for the first time, a crisis in marketing and brand strategy. What difference does PPP money make when your entire channel of “go-to-market” is just GONE? We were in a volume/quality moment with a stick of dynamite, that smelled like a timeline, haunting every business leadership team we cared about.
The best way to help was to drive as much high quality brand strategy education in the fastest way possible, with the least amount of effort in the shortest period of time. By helping as many businesses as possible understand the fundamental 10 assets needed for brand clarity, we could help hundreds of business figure out how to navigate multiple economic swings, while also establishing a baseline for scaleable, dependable, repeatable revenue.
Thanks to organizations like WBDC, WBCS, WBDC-WEST, WIM, Enterprising Women, HCCSTL, DFWMSDC, Eaton, WE USA Magazine, NANOE and more, we were able to collectively empower over 1.2K (and still counting), small to mid-sized and diverse businesses to date. That equates to over $10M in brand strategy services and education provided complimentarily and collaboratively between us and our partners. It’s been months of re-engaging, rethinking, defining and demystifying what was happening across brands we all love, starting from goals all the way to tone and personality.
Pandemic or not, every business needs to take a moment to define its brand clarity. If you are interested in learning more, please reach out or register for any of the upcoming events below. The workshops are a great place to start thinking (and solving). If you feel you might like to learn more about a private brand strategy session to ensure your brand’s dependable, repeatable, scaleable path to revenue, firstname.lastname@example.org.
PROGRAM & KEYNOTE TOPICS
Mindfully Increase Diverse Spend Across Any Enterprise: A Collaborative Conversation
Audience: Procurement/Buyer/Supplier Diversity
Length:30- 50 min-content, 20 min discussion
Learn 5 proven techniques to help expand your procurement of diverse suppliers. Move from compliance to an enterprise-wide platform. When an enterprise has a diversity platform, the supplier diversity and procurement teams can leverage an enterprise-wide range of support– across disciplines, departments, initiatives, and decision-makers. As a diverse supplier, you get a look at what happens behind the scenes. Perspective is created across all three participants, elevating the dynamic in terms of preparation, expectations, and follow through to securing contracts that make sense for everyone involved.
10 Minute Brand Hack
Audience: Small to Mid Market, Fortune 500
Length: 10 Brand Assets In 10 Minutes with 10 minutes for Q&A
A 10-minute FAST TRACK outlining the 10 required assets of a brand platform that should result in financially stable, scalable, repeatable revenue. This “drink from a fire hose” helps remove all mystery and myths around branding, educates the participant in what each asset does, and why and how they all work together
Brand Strategy Session Primer Webinar
Audience: Small to Mid Market
Length: 30 minutes
A 30-minute walkthrough of what a brand is, helping business owners who are interested to understand the exercises, and do some pre-work with their team members. The Primer is educational and hits across the foundational 10 Assets needed to have a stable brand platform.
Brand Strategy Workshop
Audience: Small, MidMarket, Branding Professionals, Procurement, C-Suite – 50-100 Businesses
Length: 2.5-4hrs (can be scaled)
A tightly facilitated, high energy strategy session that encourages business owners refine or create a brand platform through learning to articulate background, goals, objectives, barriers, strategies, audience, insights, position, promise, support, and tone/personality. The session is high paced / high energy and comes complete with a “take it back to the team” workbook.
Brand In Social Media
Audience: Mid-Market and Fortune 500s – 50-300+ ppl
Length: 60-90 minutes
An hour-long presentation helps the audience become familiar with brand storytelling, a chance to consider their brand platform, and how a brand feeds a social media strategy, how to create the brand, and what to do with your business’s natural content in the world of social.