We are experts at brand platforms, insight development, planning and strategy, persona development, user research, content and social media strategy, social change management, user experience design — wait, big breath — identity and logo design, websites, apps, advertising, broadcast, video, integrated campaigns, branded content, trade show graphics, promotional items, brochures, direct mail, and more. Oh — and in Mongolia we did try yak wraps. We wouldn’t advise it.
What sets our work apart is how we do it. We dig deep into you, your essence and what makes your brand unique. And then we keep digging—into your audience. What do they want? Need? Crave? Understanding all that drives our planning and strategy, and inspires our creative. It’s how we can tell your story in a way your audience understands, relates to, and acts upon.
Brand Strategy Sessions
Whether your brand is new, in need of clarity, or ready for a refresh, a well-thought-out brand platform is an essential foundation to any marketing plan or initiative. By getting to the why of your brand—the real, real backstory—and working together, we can craft a platform that strengthens your brand and communicates your message.Click here to see a Brand Strategy Session in action.
Research + Insight Development
“Response driven” is part of our brand promise, and a key way we are able to drive response is through a deep understanding of your audiences. We use qualitative and quantitative methods to discover truths about your audience, and expert analysis to turn those truths into actionable insights. For example, we defined the most strategically valuable persona for College Illinois! (a Pre-Paid Tuition Program), making it more economical to move them through the purchase funnel.
Brand Identity Development
Expressing your true identity is as important for a brand as for a person. That’s why we start with a thorough understanding of your brand and your goals. Combined with rigorous process of design and refinement, the result is in an identity and brand guidelines that fully express your brand at its deepest levels. Click here to see our award-winning Willow Research identity.
Video is a powerful tool for telling deep, immersive stories. From short social posts to broadcast and informational videos, we know how to bring a script, motion, and sound together to create an experience that is more than the sum of its parts. An experience that tells your story. To see how we found a unique way to showcase what makes Graphix 2 Go special, click here.
Today’s audience expects more from businesses, especially in their advertising. They want authenticity, a real connection, for you to sell them on what your brand stands for, not just sell them. Here, our skill at storytelling means we invite and intrigue your audience, going far beyond informing them. Click here to see how our ads for Echo inspired their audience — and their employees.
User Experience Design
Everything you touch, see or move around is a user experience. Online, the quality of that user experience is make-or-break for your business. We are steeped in not just best practices, but a deep understanding of how people think, act, and react. That drives us to create sites, apps, and experiences your audience will embrace. To see our award-winning ecommerce design for Big Lots, click here.
Through the years of solving brands’ stories, we’ve developed a special knack for doing it through the strategic use of creative promotions, direct mail, custom products and just plain stuff. It’s the “more to the story” that makes your story real, as people hold your brand, use it, sit in it, walk around it, and share it with others. Click here to see what we did for Crisp Market.
Cannabis Subject Matter Expertise
Developing areas of expertise is a combination of research, experience and being grateful for the right types of clients and hard earned relationships. Below is a series of relationships that helped us develop our expertise across the Cannabis industry which includes the full range of vertical markets, and the unique way the supply chain works from seed to sale. Click here to learn more about what we’ve learned.