Echo Global Logistics
Created an icon
Retained 2nd place

PROBLEM
Competing in an industry shootout

APPROACH
Leverage the most valuable asset—the people

DISRUPTIVE THINKING
Make Echo’s primary differentiator into something tangible – and distinctly ownable

NIMBLE PROCESS
Worked hand-in-hand daily with Echo’s internal marketing team

INNOVATIVE SOLUTIONS
1.Unite two cultures over the promise of being “uncomplicators”
2. Created a tangible representation of Echo’s promise

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