PROBLEM
No way to sell/explain the product in a way that felt valuable

APPROACH
Stabilize the user experience (Bootstrap, built on proprietary code mixed with open-source) and develop a brand that was relevant

DISRUPTIVE THINKING
Brand the rating as a “Credit Score”

NIMBLE PROCESS
Developed name, brand, credit score rating, trade show materials and marketing materials while parallel pathing the user experience

INNOVATIVE SOLUTIONS
Build a brand AROUND the credit score and data platform so that additional products can be innovated – on a subscription service