We are experts at brand platforms, insight development, planning and strategy, persona development, user research, content and social media strategy, social change management, user experience design — wait, big breath — identity and logo design, websites, apps, advertising, broadcast, video, integrated campaigns, branded content, trade show graphics, promotional items, brochures, direct mail, and more. Oh — and in Mongolia we did try yak wraps. We wouldn’t advise it.
What sets our work apart is how we do it. We dig deep into you, your essence and what makes your brand unique. We dive deep on your audience. What do they want? Need? Crave? Understanding all that drives our planning and strategy, and inspires our creative. It’s how we can tell your story in a way your audience understands, relates to, and acts upon.
Brand Therapy Sessions
Whether your brand is new, in need of clarity, or ready for a refresh, a well-thought-out brand platform is an essential foundation to any marketing plan or initiative. By getting to the why of your brand—the real backstory—together we can craft a platform that strengthens your brand and communicates your message. Click here to see a Brand Therapy Session in action.
Research + Insight Development
“Response driven” is part of our brand promise, and a key way we are able to drive response is through a deep understanding of your audiences. We use qualitative and quantitative methods to discover truths about your audience, and expert analysis to turn those truths into actionable insights. For example, we defined the most strategically valuable persona for College Illinois!, making it more economical to move them through the purchase funnel.
Brand Identity Development
Expressing your true identity is as important for a brand as for a person. That’s why we start with a thorough understanding of your brand and your goals. Combined with rigorous process of design and refinement, the result is in an identity and brand guidelines that fully express your brand at its deepest levels. Click here to see our award-winning Willow Research identity.
Everything you touch, see or move around is a user experience. Online, the quality of that user experience is make-or-break for your business. We are steeped in not just best practices, but a deep understanding of how people think, act, and react. That drives us to create sites, apps, and experiences your audience will embrace. To see our award-winning ecommerce design for Big Lots, click here.
Through the years of solving brands’ stories, we’ve developed a special knack for doing it through the strategic use of creative promotions, direct mail, custom product and just plain stuff. It’s the “more to the story” that makes your story real, as people hold your brand, use it, sit in it, walk around it, and share it with others. Click here to see what we did for Crisp Market.